Back Country Outfitters // Fall 2014 Billboard


 Back Country Outfitters
Outdoor Advertising // Fall 2014

Back Country Outfitters is a outdoor sports retailer located in Des Moines, IA.

…And my brother works there.

Project background

My brother once again came knocking for a billboard layout for Back Country Outfitters, but this time my contributions involved being in front of the camera. It’s not really a place I like to be, but you make exceptions for family.

Original photo by Austin Hyler.

Creative approach
We shot in August, so you know we’re hot. I muted the vibrancy of the foliage to give it more of a cold weather feel


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