HARMONY UNITED METHODIST CHURCH
Brand + Identity // 2014
Harmony UMC is a small church entering a new chapter, with new leadership seeking to unify its faith community and cast a bold vision for a bright future.
Project Background :::
When my friends Nate & Meredith Hopping set out on their new church appointment at Harmony, I knew they would want a fresh look for a church in need of a fresh start, so I started kicking ideas around in my head before they even asked for my help.
Creative Approach :::
Working from visuals concepts of harmony, I looked to both the sonic and luminous. I integrated the wavelenghts of harmonic overtones into the mark design, and used the additive and substractive primary colors of light for inspiration in the brand palette. They also wanted to have a color spec’d for every season of the liturgical calendar, which necessitated a veritable rainbow of color options.